IPEM entrusts FARGO Agency with its Public Relations once again as the event heads into its 5th edition
Europe’s leading gathering of private capital investment players, the International Private Equity Market (IPEM), has tapped the FARGO communications agency to head up its media relations campaign in France and internationally for a second year running.
In its five years of existence, IPEM, as it is known, has grown to become a not to be missed event for the private equity market in Europe. The 2020 edition will be held in Cannes from the 28th to 30th of January. This year, it will convene more than 2,400 delegates from 1,100 companies, 400 GPs and 350 LPs to attend some fifty panels and summits (lectures) as well as thirty or so networking events.
To increase its visibility both in Europe and beyond the ‘Old World,’ IPEM called once again on FARGO, a PR agency specialised in finance and law, to design and implement a communications strategy. The agency’s team of specialist consultants and former journalists are in charge of managing media relations and creating value-added content.
A new feature the agency is implementing this year will be a WhatsApp channel accessible to journalists throughout the day, providing a continuous newsfeed in real time (press conferences, onsite interview opportunities, workshops…).
Antoine Colson, Managing Director of the IPEM, affirmed: ‘We are glad to have FARGO on board to handle the promotion of IPEM in France and internationally, consolidating our position as a leading event for Europe’s private markets. More than 2,400 participants are expected in Cannes for the 28th, 29th and 30th of January, heralding an edition of record attendance with a wealth of content and events.’
‘We are proud to see this partnership with IPEM renewed for a second consecutive year. Working with such an industry leading player reinforces our legitimacy among private equity professionals who face the very real challenge of standing out in an industry undergoing significant change. Our business today is to support them in building a solid brand that will elicit loyalty from stakeholders whose options are constantly increasing, leaving them less captive’ explained Emmanuel Delarue, founder and CEO of FARGO Agency.